What is a LIFE COACH, What Does It Do, and What is Coaching All About?

In this video, I answer some of the most popular questions being asked in the internet these days: What is a Life Coach?, What does a Life Coach do?, and What is coaching all about?.

If you would like to learn more about Life Coaching in general this video is for you!


Hello everyone, Dave Fernandez here. I’m the founder of The Coach Your Way School and the author of The #1 Factor That Determines Your Success In Business, which you can get for free once you join our Facebook group – I’ll add a link to the description so you can do so a little later. Welcome, and in today’s video I’m going to talk about a question that I see being asked a lot online, which is, what is a Life Coach? What does a Life Coach do and what is coaching all about? In order to do that, we’re going to have to start by defining what a coach is.

A coach is a combination of a mentor, a psychologist, and an accountability partner.

A mentor because usually, the coach has experienced success in the area that the coachee is trying to get into, and has taken the time to break down the success into steps that they can teach others, so that they can also achieve the same success. Or the coach has a set of skills that can turn any goal into a defined plan that can be broken into tasks and things that can be scheduled, and take anyone through that path and get them to achieve that goal. That’s why the coach is kind of a mentor to the coachee.

A psychologist because: once they start working together and have defined a plan for them to work towards, there’s a number of things that the coachee is going to have to start doing, that are completely new to them and force them to start expanding their comfort zone. And usually, those leaps into the unknown, is something that will require a lot of inner, deep, psychological work.

An accountability partner because: once the plan is done and all the tasks are scheduled, the job of the coach is to get the person to start taking action on the plan and the tasks that they committed to doing in the timeframe specified. It’s a matter of keeping them on track and measuring their progress, helping them along the way by providing resources or solutions to some of the problems that they’ll encounter.

Now that we have defined what a coach is, let’s talk about what a coach does. It can be summarized in the following four steps:

  1. Define Goals
  2. Create Plans to Achieve Goals
  3. Execution Phase
  4. Accountability

Define Goals

The first step is helping clients define their goals. This is pretty standard, usually happening on the first or second session with a new client. A very simple way of doing this is simply asking your client where they see themselves in six months to a year, and then starting the conversation from there. Usually, that’s going to lead to a lot of different things, but specifically, if the client is not very clear as to what their goals are (and that’s why they’re hiring the coach). If that’s the case, the coach utilizes some techniques in order to start gathering more information about what the client is looking to achieve, or they create some type of system.

In my case, I have a five-step system that is made up of a number of templates that I give my clients to fill out, and we start the conversation there. Usually, what happens is that at the end of the five steps they’ll have a very clear plan as to how to accomplish this goal within a year. Another way about it, especially if the client is a bit more clear about the goals that they want to achieve (they may have a number of goals that they’re looking to achieve in the next six months to a year), is to ask what would be the one goal of all these goals, that, if achieved, would be a game changer? It would change your life – it would transform the life of your family and it would make all other goals super achievable. Because you achieved this one goal, which one of those goals would actually have that effect in your life? That is a pretty powerful question.

Create Plans to Achieve Goals

Number two; helping the client create a plan to achieve this goal. Once you have taken the time to define the goals, having either picked the one that is going to be the life-changer goal, or the number of goals that they want to achieve, you help create a plan around this goal. You start with the end in mind. What is the end goal, what does it look like? Let’s make it as specific as possible, so we know when we’re there and can avoid guessing, so as not to back track. It could be a simple brainstorming session. So, this is the goal, we made it very specific, now what would I have to do in order to achieve this goal? You ask that question, and then you both get to work on brainstorming all the tasks that will have to be done or completed in order to get there. Once you have completed the list, you can go ahead and start scheduling this task. Prioritizing every single one of these tasks; you start asking the question, which one task could I complete this week that will move my business forward the most? And usually, that does the trick. Things start jumping out of this list and you can see where their priorities are. You can then chronologically plan. A lot of things are going to come up along the way that need to be added, and things will become irrelevant after a while. Once you start getting the ball rolling, a lot of these tasks will become unnecessary.

Execution Phase

Step number three is helping the client through the execution phase. Once you have the goal defined in step number one, then you have the plan laid out with a list of tasks and everything’s been scheduled in your calendar. Hopefully you’re sharing a calendar with your client so you both can keep track of things together. Now, it’s a matter of helping the client perform the task in a timely manner. Some of these tasks are going to be new to the client and a bit outside their comfort zone, so they’re going to need some moral support. It’s more like psychological support where you’re going to have to stop and talk about it, and see what feelings are coming up to start seeing where the resistance is coming from. It can be a matter of skills that they lack or psychological issues they have resulting in this resistance to completing tasks. Throughout the execution process, a lot of things will come up. That’s where the coach will help, instead of the client working by themselves and procrastinating tasks. Now they are being held accountable; they have somebody that is watching over them and helping them through this task – expecting them to succeed. This execution phase can be a little challenging – we’re talking about things that the client has never done. The planning and other steps are vital, but primarily, it’s the execution – the lack of ability to execute, stay on track, and achieve your goals in a timely manner – that needs to be addressed.


Number four – one of the most important roles that the coach has – is being an accountability partner for the clients. During the execution phase, there’s a lot of back and forth, as the client is getting used to having a new schedule and starting a number of activities that they may not be too comfortable doing. That’s where the accountability role comes in, where you’re checking with your coach and communicating if you’re experiencing hurdles. Occasionally, clients can be sensitive to feedback as things are not happening and expectations are not being met. Sometimes hard conversations have to happen, and that’s what an accountability partner has to do. Another thing to keep in mind is that 80% of a coach’s job involves removing internal blocks that the client may experience as they start executing their plan. The funny thing is that a lot of times, there’s no way to really see any of this until clients start taking action and hitting roadblocks. You start doing deeper work, the psychology part of the job, in order to uncover what’s going on and what’s getting in their way of performing. Once you start removing some of these things, the growth becomes exponential; a lot of these blocks are no longer there or at the very least, the client has learned ways to deal with them effectively, so they can help themselves as they’re going through the process. It’s very important to keep that in mind.


To recap, the job of the coach can be summarized in four steps. Number one; they help define goals at the beginning of the journey. Number two, they help you create a plan by breaking down all the tasks that need to be accomplished in order to reach the goal, schedule things, and attain a clear view as to what has to happen in order to achieve the goal. Number three is the execution phase, where you help the client through the whole process- help them overcome hurdles, help them develop skills necessary for them to perform. And number four is the accountability part, where every week there’s a check-in session where progress is measured, and we see where everything stands and what needs to be done, or changed, or talked about, in order to keep moving forward towards the goal.

If you’re looking to become a coach yourself, or you’re in the process of becoming one currently, and have an inner voice causing you to doubt whether you have what it takes to pull this off, that is called imposter syndrome. I have made a video on how to overcome imposter syndrome with a four-step formula. Make sure you watch it once you’re done here.

I hope you enjoyed this video and that it helped you better understand what seems to be some of the most asked questions about this topic; what is a coach, what does a coach do, and what is coaching all about. If you haven’t yet, please subscribe to my channel, and hit the notification bell so you’re the first one to know next time there’s a new video available.

Until next time, I wish you the best. Let’s get out there and start changing lives, one session at a time.

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