In this video I address the often asked question: How to become a Life Coach.
I share 2 key questions we should ask ourselves before embarking in a career as Life Coach, and also break down what the best Life Coach courses in the world teach their students.
I also share some of the best life coach books an aspiring Life Coach should read in order to ensure success in their career as Life Coach.
FULL TRANSCRIPT 👇🏻
Hello everyone, Dave Fernandez here. I’m the founder of The Coach Your Way School and the author of The #1 Factor That Determines Your Success In Business, which you can get for free once you join our Facebook group – I’ll add a link to the description so you can do so a little later.
Welcome, and in today’s video I’m going to talk about how to become a life coach. This a question I see a lot of people asking despite the fact that this is a very fast-growing industry – growing for the past few years. It’s a question which coaches seem to take for granted – in spite of the growth of this industry, we assume people know what coaching is about, what a coach can do for you, and how to become a coach, if that’s a career path one wants to pursue. Hopefully in this video I’ll be able to help you address the question: how to become a life coach?
I would like to first address the concept of desire. How badly do you really want to become a coach? This is a question that a lot of us should ask ourselves before starting a new journey, or a new project, or setting a new goal. How badly do we actually want this for ourselves? No matter what you’re trying to do, there’s going to be a certain number of challenges that will come up. And that’s just life, right? With coaching, there are always a number of skills that need to be learned – along with a number of challenges. As this is a new skill to learn, mistakes will be made – that’s just the nature of things. Having said that, that brings me to the second part of this concept of the desire – knowing if you have what it takes in order to become a coach. We conduct our lives by learning new skills. But, in the case of higher education, going to college may seem pointless. People may leave college and begin a new job, just to learn they have no passion for it and that they cannot stand the thought of doing that for the rest of their lives. This is why I’m sharing this with you as your coach.
How badly do you want it?
Do you have what it takes?
Are you passionate about it?
Training: To Be, Or Not To Be?
Let’s talk about training, which I’m sure a lot of you are concerned with. Should I get certified or not? This is not a regulated industry, so you do not have to get certified. You don’t need a license to become a coach. If you’re an expert in a field or achieved a certain level of success, you can become a mentor to someone seeking out info pertaining to your skills. Transactions can begin this way.
On the other hand, some people wish to go through a formal certification program in order to learn the skills necessary to coach and to learn business skills – marketing, sales, etc. For those of you looking to getting into some type of certification program or formal training, let me explain how this works. I think this is the best way to become a coach because going through formal training will give you a very global overview of the whole business.
A good coaching program will have four things:
- Coaching Training
- Business Training
- Marketing Training
- Sales Training
1. Coaching Training
Through coaching training, you’ll learn a number of techniques, systems, methodologies, and psychological principles which will ultimately help your client to learn how to help themselves. You’re teaching them how to fish, if you will. You’re not just fishing for them. You learn how to coach the person to get from point A to point B. You learn how to define goals, create plans, schedule tasks for them to complete, keep them on track, and be an accountability partner for them, etc. If you want to learn a bit more about what a coach is, what a coach does, and what coaching is all about, you can watch this video right here (linked in video). I go a little deeper into all of these topics. Another thing that you learn in coaching training is how to organize your knowledge and structure it in such a way that you can package it/create workshops/webinars/programs for others to learn from.
2. Business Training
Business training is where you take the time to define two things: the audience that you can help and what it is you can help them with. This helps with the message and marketing later on. Once you have those two things – you want to learn how to structure your practice. That’s going to be dependent on you and your lifestyle – what you want your life to be like and your practice to be like. You go to work on what’s called the coaching menu, which consists of your offers, packaging, and pricing. An example – you can offer a number of calls per month. They can be 60 minutes, 45 minutes, 90 minutes – up to you. Once you figure that out, you want to create packages around your coaching structure. If you’re going to have one call a week per person, you may offer a three-month package; 12 sessions for a certain price. Once you know the pricing and structure, you can look at your schedule and know/plan how many clients you’ll be able to realistically work with. We all have our limits; there are only so many hours in a day that one can be coaching.
3. Marketing Training
With marketing training, you’ll learn how to attain clients, whether it’s going to be organic or via paid ads – through referrals or word of mouth. It could be just one way or a combination of all of them – that’s what you learn in the marketing side. A key to marketing will be knowing the audience you want to target and exactly what it is that you can offer to them. The business step helps target an audience, making it easier to craft a message tailored to them.
4. Sales Training
In sales training, you’ll learn the art of reeling customers in. You will learn how to make strategy calls. A strategy call is when you invite somebody to have a free conversation with you to see if the two of you are a match and if you have what it takes to solve their problem, should they become your client. Let’s say you’re talking with a friend/acquaintance and they mention that they are going through a hardship or they have a problem that you have expertise on. Once you’re done talking, you mention that you help people overcome those type of problems. You can explain that you are a coach and invite them to have a conversation with you. This would be an invitation for a strategy call. At the end of the strategy call comes a sales pitch. The sales pitch may consist of a tentative plan. You can invite the client to consider the possibility of continuing to work with you. Once you help them strategize around a certain problem, you offer to help them implement this plan. Would you like to continue talking until you achieve this goal?
Summary and “The Internship”
These are the main takeaways from training; training will teach you how to effectively make an offer, present your coaching/structure/pricing in an effective way while overcoming certain objections that the person may have, and how to enroll the person. Something I like to do in my program is called “the internship.” Before training is finished, I ask the trainee to find two to four people and work with them for free in order to start honing their skills. These people must be strangers which they help for free. This creates a less stressful environment as there’s no pressure of making a mistake under a money exchange. An internship during training is very beneficial. The results are amazing. As a matter of fact, that’s how I started. I started with four people and I coached them for free in exchange for testimonials. I offered a month worth of sessions and we worked on a particular problem, and at the end of those four sessions, they gave me testimonials in exchange for the sessions – it was phenomenal. It built up my confidence like nothing else. Internships are required because they are a key to development.
The only difference between “the internship” and working with a client after becoming certified is the fact that you charge for sessions. Usually during the sales training, you get a sales script which guides you through the process of selling – the process of conducting a strategy call. The script helps you gather all the information you need from the client in order to assess if you can truly help them. If it’s feasible and you guys are a good match, it guides you on how to present your offer, especially if there are any objections or questions that the person may have.
Suggested Readings for Life Coaches
The first book I read about personal development is Jack Canfield’s The Success Principle. This book blew my mind and motivated me to become a coach. There’s an exercise in the beginning that helps you figure out what it is that you are good at and how to use that knowledge to find what you want to do with your life. I highly recommend that you read this book. The book touches on psychology, business, marketing, money issues, etc. Truly a wonderful book about personal development.
The Prosperous Coach is a very good book. It’s focuses more on the business side of coaching and the structure of how to enroll clients – not the art of coaching. It’s mostly about the business itself – highly recommend if you want to understand how coaching can be structured.
Another book is The Coaching Habit, Say Less, Ask More & Change the Way You Lead Forever. It discusses a seven-question coaching process; mostly for corporate executives. The process is key, regardless. Even if you take away a few questions, it’s still worth the read.
Mind Over Money; this book is phenomenal in helping you understand money issues, or, money traumas as they call it. I highly recommend it. It changed my life and it changed my beliefs about money – how I deal with money and issues that I had, charging my clients, etc.
Sales Letter; I believe this book encompasses everything you need to know about marketing in order to succeed as a coach. If you read this book, you’ll become a better marketer than 90% of people. I highly recommend it, and I’ll add links to all of these books in the description for your convenience.
If you are serious about this and would like to learn more about becoming a coach, visit us at thecoachyourwayschool.com and take our life coach aptitude test. It’s six questions and in three minutes, you’ll know if you have what it takes in order to be a great coach. I’ll ad a link to the description for the test. If you found this video helpful, please subscribe and hit the notification bell so you’re the first one to know next time there’s a video available. Until next time, I wish you the best. And let’s get out there and start changing lives, one session at a time!