Making money in business equates to bringing value to the marketplace. The more value you bring, the more money you make. The more value you bring, the harder you are going to have to work. Unless your business is built around your passion, you need to be realistic, and most importantly, honest with yourself about the amount of work necessary to make the kind of the money you aspire to make as a business owner.
You need to start by asking yourself what type of lifestyle you are looking to lead before you decide on the type of business you will be getting into. Some businesses will be more time consuming than others. Some will require a lot of work upfront, but little managing at a later stage, and some will be the complete opposite.
Whichever business model you decide to get into, make sure you work on developing the right mindset and identity for it. As I have mentioned a few times before but bears repeating, if your identity does not include something, the chances of you getting, becoming, doing, or in this case building it are very slim.
When you look at the lives of the people you deem successful, and I use the word deem because we all have a different definition of success, despite the fact that our society’s general concept of success is having made a ton of money, when you look at these people’s lives, or read about them, you will discover that what they think of themselves, and what they are capable of accomplishing was in direct proportion to what they accomplished and ultimately what led them to lead the lives they led. In other words, these people’s mindset was, or is, in complete alignment with the life they are leading, just like your own mindset is in complete alignment with the life you are currently leading. The job you have, your material possessions, the relationships you have with other people, your health, your weight, how much money you save, and how much you invest, to name a few, is all the result of your identity and what you think is possible for yourself whether you like your current life or not.
Successful people truly believe they can do the things the set out to do, and also that they can handle whatever comes their way. And, just as important, they believe that what they have is what they deserve to have. If Andrew Carnegie or John D. Rockefeller thought they couldn’t do what they did, there would be no railways, there would be no iron bridges, and certainly there would be no Chevron, no ExxonMobil, and no Amoco. Life would be very different today without men like them.
It’s not that they didn’t face immense amounts of risks, issues, worker strikes, calamities; you name it. It’s just that their mindset was such that it didn’t matter what came their way; they knew they were going to be able to handle it. It was all part of their identity.
You may be thinking, “But, I am not like Carnegie or Rockefeller, and I certainly don’t like taking risks.” If you are having these type of thoughts in addition to “starting a business is risky and complicated,” “there are too many unknowns in business,” “starting a business will be time consuming,” or “when will I see profits, if I see profits at all?” “what if I fail?” and “what will others think of me if I fail?” “what if I lose money?” or “I don’t even know where to start,” well, chances are you won’t even try to get started.
But wait, actually, having these thoughts is great! These thoughts are telling you exactly what you need to know about your beliefs on being a business owner and your “business identity” in general. This is valuable information, and I’ll tell you how to use it in a little bit.
We may think a task is hard and difficult to accomplish making it in our heads an out of reach event, or at least extremely unlikely for us to pursue it. The result? Inaction. We shut down to the possibility of any reward coming from the accomplishment of such tasks. Thoughts like this one are called limiting beliefs because they limit our actions and literally encircle us in a comfort zone. Our comfort zones are made up of all kinds of limiting beliefs that only permit us to reach so far out into the world, and consequently allow us to experience life only to a certain degree.
You may think that you don’t have what it takes start your own business, the education, the skills, the confidence, the competitive and outgoing personality, or that you are not young enough, or tall enough, or short enough, or that you simply may not have the looks you think may be required to be a successful business owner. All of these are your beliefs speaking to you. Your identity showing you your possibilities.
And this is all ok! Like I said before, this is valuable information. And this new awareness, this new way of looking at your limiting thoughts, is an invaluable skill that can take you places you haven’t even imagined; Carnegie and Rockefeller worthy.
Do not make the mistake of deeming your belief system faulty right off the bat, just because you think you have so many of these limiting thoughts and are not where you think you should be at this stage of your life. Our belief systems are very useful filtering mechanisms that allow us to make decisions quickly and on the spot, if necessary, in the midst of the overwhelming amount of information our five senses are continuously picking up every second of every minute of every day, and many of them are meant to protect us and keep us safe. Rest assured that we are doing the best we can with the information and resources we have at any given moment of the day. So, never belittle yourself in any way.? – DF
NOTE: This post is an excerpt from my eBook The #1 Factor That Determines Your Success In Business.?To download a FREE copy of the entire eBook, click here.